Multi-channel booking synchronisation platforms, known as channel managers, are vital tools for businesses in the tourism and hospitality industry.
What is a channel manager? A channel manager is an online platform that allows hospitality businesses, such as hotels and vacation rentals, to synchronize and manage their bookings from multiple booking channels, such as travel websites (e.g. booking.com, expedia, airbnb), travel guides and of course from their own business website.
This allows hospitality providers to maintain a single view of the availability of their accommodation in real time and as a result of this a more competitive, and therefore efficient, pricing policy.
The main advantages of using a channel manager for your accommodation are:
- The automation of booking management
- Avoiding overbooking
- Unified management of pricing and availability
- Better supervision and unified control of sales
- Increased exposure and coverage across multiple distribution channels
What should businesses look for when selecting a channel manager?
- The ease of use and management of the platform
- Compatibility with the online channels they already use or plan to use
- The ease of customisation of the platform in terms of the needs and specifics of the business
- The cost of subscription and the pricing model (monthly, monthly, monthly, monthly, monthly)
- The support provided by the platform provider and/or partner/reseller after the sale
We therefore conclude that, in today’s digital age, a channel manager is undoubtedly a vital tool for hospitality businesses.
PC PROJECT, having secured a partnership with a leading channel management platform provider (and PMS) and having many years of experience in the digital transformation of businesses in the hospitality industry, is here to provide you with valuable guidance in choosing the right channel manager to meet all your needs.
Do not hesitate to contact us today for a free evaluation!
